✯✯✯ Where Was Nike Founded

Saturday, January 01, 2022 9:10:17 AM

Where Was Nike Founded

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Phil Knight Made A Pair Of Nikes Just For Stephen

The year is and Phil Knight had just graduated from Stanford. He was a distance runner back in university and in one of his business classes he had written a paper proposing the following idea. Phil had seen how Japanese cameras had replaced the dominant German cameras in the American market, and he wondered whether Japanese shoes could do the same to Puma and Adidas, which were at the time extremely popular in America.

But back to Phil. After writing that paper and graduating, Phil became obsessed with his idea about bringing Japanese shoes to the USA. But this lack of exposure only reassured Phil that he had stumbled upon a great opportunity. In November , he flew over to Japan like a tourist and just started exploring. In the beautiful city of Kobe he stumbled upon a shoe store that caught his eye. It belonged to a company called Onitsuka Tiger and the shoes they made were for their time very high quality, so much so that Phil was determined to import them back home. Thanks to online product suppliers, you can do the same job without going to Japan. It is called dropshipping.

So you can start your own brand with dropshipping as Phil did. He received his first shipment of twelve pairs of Tiger shoes in and he started selling them out of the back of his car at every running track he could drive to. Now, Bill was easily one of the most famous coaches in America at the time: he had in fact trained multiple Olympic athletes. He liked the Tiger shoes so much that he wanted to partner up.

But while Phil was handling the business side of the operation, the actual innovation was coming from Bill. He was the guy who single-handedly brought jogging to America. In he wrote a book about it that sold over a million copies, and of course his company was among the first to start marketing the Tiger shoes for jogging. Every new shipment they received sold out faster than the one before, but Onitsuka kept sending them at the same glacial pace. Founded in Nike has emerged as the most preferred footwear company for the athletes. However, over the period of time, it extended its product line to apparels and accessories like clothing, socks, digital devices, eyewear, and equipment for sports.

Nike uses psychographic segmentation variables to make its offerings more attractive to the target customers. It uses separate campaign or strategy to cap the market potential of the different segments. Targeting is the important aspect of the marketing strategy , especially when a company is in different businesses. Being present in footwear, sports equipment, clothing and many others Nike uses differentiated targeting strategy. Product and usage-based positioning are used by Nike to create the image in mind of the consumers. Marketing mix — Here is the Marketing mix of Nike.

Outsourced Manufacturing Units: Nike receives footwear from more than factories located in 13 countries across the globe. Outsourcing of the manufacturing helps the company in keeping its operational cost low and at the same time focus its competencies on sales and marketing activities to drive the sales. Strong product portfolio : Nike have strong product portfolio as being present in various interrelated business segments is helping the company in retaining its customers and provide a bundled products to them. Nike has subsidiaries such as Converse , Hurley and Jordan for driving growth with the help of the different brands. Nike distributes its products worldwide through different channels such as resellers, supermarkets, e-commerce sites, retailers, licensees and company-owned outlets.

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