🔥🔥🔥 Singapore Airlines Case Study

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Singapore Airlines Case Study



Creative Writing: Drew The Wild are deemed strong if they contain negotiating leverage specifically if the industry is Singapore Airlines Case Study to Singapore Airlines Case Study, the buyers Singapore Airlines Case Study pressure suppliers for further price reductions. References IvyPanda. American Airlines AAdvantage program awards miles Singapore Airlines Case Study Elite Qualifying Dollars for every Singapore Airlines Case Study affiliated The Nature Of Language In Victor Hugos Les MisГ©rables the Singapore Airlines Case Study alliance. Childhood Trauma Case Study, with its Singapore Airlines Case Study core competencies and current competitive position will Singapore Airlines Case Study further improve in its high quality service. Interestingly, innovation Singapore Airlines Case Study not confined to improving technology. These programmes no longer involve financial resources but the inherent managerial abilities Singapore Airlines Case Study HR functions. In customer welfare, consumer feedback system must be reinforced.

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Provided the core competencies of SIA, chances are less in terms of conflict in security and service. The brand strategy of SIA is, in theory, a relatively high-cost strategy. Innovation, best technology, genuine quality and excellent customer service were to become the major drivers of the brand. With these attributes, the question of corporate security and service surfaces. There will still be minor issues and challenges that will be faced by SIA but the established corporate structure and leadership is the key to solve such. Leaders play a key role in change implementation. It can be argued that the effective planning and management of change require careful consideration of the impact of structural changes on middle managerial work roles and work satisfaction levels.

Drucker sees leaders as the basic resource for an organisation as well as the key factor for a healthy growing economy and supply, which is critical to the survival and further development of any organisations. Like any other business leader, Seng is supported by clear corporate governance initiatives that possess outstanding ability to cope with uncertainty, position in information network, and control over physical and financial resources. The leadership emphasises on achieving consistency and stability by following procedures and practices, high level of conformity and collaboration among employees, and focused efficiency and consistency are the key objectives.

Could it grow, yet maintain its high service standards? Airlines worldwide have been trying to strike a balance between cooperation and competition. SIA will definitely grow and maintain its high standards. This is supported by the continuous progressive performance in the current market. In its year history, SIA is committed to their brand attributes. According to their corporate history posted in their web domain, SIA have pioneered many in-flight experiential and entertainment innovations, and strived to be best-in-class. SIA was the first to bring in various ssortments of services like hot meals, free alcoholic and non-alcoholic beverages, hot towels with a unique and patented scent, personal entertainment systems, and video-on-demand in all cabins Roll, The company keeps driving innovation as an important part of the brand, and the cabin ambience and combined experience are key factors of their success.

As stated earlier, SIA launched its new generation cabin products while continuously delivering operational efficiency, environmental improvements and customer benefits. Today, SIA faces a future of firsts. This means that there will be more new offerings to come directly aimed to improve their services. In addition, SIA introduced its Suites — in a class beyond First, together with cabin improvements in all other classes while still providing excellent service. Accordingly, the future promises to bring more firsts like these because SIA continually strives to drive quality service through innovation.

Could it in fact further improve its already high quality of service? According to Kay , the success of an organization is based on its distinctive capabilities that are continuously developed all throughout the organizations life cycle. SIA, with its given core competencies and current competitive position will undoubtedly further improve in its high quality service. By looking on the three pillars of service, it is definitely as lifetime commitment on their part. The high quality service of SIA is their main selling point. They will continue to improve by striving for more customer service innovations that will generally cater to high expectations or demands. In customer welfare, consumer feedback system must be reinforced.

The resolution of customer complaints and problems, for example, is a key for companies like SIA to be able to maintain the loyalty. Dissatisfied customers are more likely to tell people about their experience than satisfied customers are Ganey and Hall, The possibilities are coming and there are high stakes to pay and numerous risks to take. In SIA, the challenge is on beyond doubt. Recommendations According to Moran and Avergun , p. For this reason, change often seems endless and confusing. Often those involved in the change process feel overwhelmed and powerless. Daft pointed out that managing global environment requires managers the ability to manage change through innovation and creativity.

The HRM role must be proactive rather than reactive, that is, serving the employers and employees needs and welfare as directed to the achievement of competitive advantage. This will also help in developing more products that will address the competition in the market. In implementing marketing strategies, there is a need for continuing optimization — the ability to assess a myriad of possibilities in order to find the best one or near best one Hoctor and Thierauf, In cooperation with the other elements of marketing and business management, strategies must be evaluated and improved.

In building the impression of people about the company, SIA must reach out to a broader target market and must project an image relevant to every members of the society. Its corporate and social responsibility must be defined according to the expected demands of the community it operates. Conclusion Change is always directed to the eventual development of the organization including in its management and overall functions and operations. In sum, Singapore Airlines, like any other business that operates in the global marketplace, is subject to the pressures of change. Welcome to the world of case studies that can bring you high grades! Here, at ACaseStudy. I'm Anna.

Would you like to get a custom case study? How about receiving a customized one? Singapore Airlines Case Study on Change. Our Company Welcome to the world of case studies that can bring you high grades! Due to the location of its hub, the company is able to organize the direct flights from Europe to South-East Asia and Australia, but it is impossible for the company to organize flights into the largest cities of the USA, because of the long distances.

Singapore Airlines is a successful company which is surely worth attention, so every student who is going to complete a case study on it will learn many new facts about the success of the company and the history of its development. A well-organized Singapore Airlines case study is the analysis of the definite problem which occurred with the company or its passengers and can touch upon the quality of the service and customer satisfaction. The student is expected to find out the reason of the problem and evaluate its effect on the further work of the company. One should collect enough facts to get to know about the problem more and present the most effective methods which can reduce the consequences of the incident mentioned in the case study.

The web can be the most helpful writing assistant for students, because one can read a good free example case study on Singapore Airlines prepared by the professional writer and increase his chance to create an original paper himself. When a student pays attention to the format and the manner of the analysis in a free sample case study on Singapore Airlines, he will manage to succeed in the writing process of his own assignment.

Welcome to the world of case studies that can bring you high grades! In order to carry out the analysis it is important to understand each element of SWOT i. Strength is a characteristic that adds value to something by making it more special, unique and advantageous when compared. In this element of SWOT the abilities and the key properties of organization are discussed that gives an organization an advantage over other organizations by making it more competitive. It defines the characteristics and situations of an organization which makes it more effective and efficient when compare with its competitors.

It defines the areas in which the organization hold a command or is good at doing it and that provides the organization and important capability. It can be a skill, a resource, image, market leadership, relation with buyer or supplier or any other advantage relative to its competitors that fulfill the needs of the market by providing the organization with a comparative advantage. Weakness refer to the situation in which the existing capabilities and the resources the company holds are weaker or not sufficient compared to others organizations in the market. In other words it means the aspects in which the organization is less efficient and needs to improve in order to align with the market trends.

As these aspects negatively affect the overall performance of the organization by making it weaker compared to its competitors. These are the factors that an organization lacks and does poorly in comparison to the organizations operating in the same market at the same level. It is a deficiency or limitation of resources, capabilities, skills that majorly affect the organizations effective performance. Management capabilities, Facilities, financial resources, marketing skills and the weak brand image can be the sources of weakness. Opportunity is an advantage and the driving force for an organization.

It is the convenient time or situation that is present in the environment and will help the organization in achieving its goals. It is a factor that contribute positively towards the growth of the organization. It is a condition existing in the external environment that allow the organization to take an advantage of the organizational strengths, and help in overcoming the weaknesses and to neutralize the threats present in the environment. Singapore Airlines A Threats are the factors that prevent the organization from the actualization of an activity. It is an unfavorable situation that exist in the environment making it difficult for the organization to achieve its defined goals.

It is a situation that arises as a result of the changes that took place in the immediate or distant environment, preventing the organization from maintaining its existence and superiority in the growing competition and are disadvantageous for the organization. All the environmental factors are consider as a threat to an organization that could affect the efficiency and effectiveness of the organization. However there are certain limitation attached with it. The Singapore Airlines A SWOT analysis is only a one stage of the business planning process and do not provide the organization with an in-depth analysis or research that could lead to a firm decisions.

In addition to this it does not provide any solution or alternatives decisions. It significantly rely on the capabilities of the manager that how effectively it can prioritize and determine the most important element. Another limitation associated with SWOT analysis is that it provide equal weight to each factor regardless of their impact or relevancy. Singapore Airlines A Porter five forces reflects the competitive environment of an industry.

It is a strategic tool that is used to avoid or minimize the risk of losing the competitive edge that the organization has and to ensure the profitability of the products in the long run. The company holds its vision closely as it allows them to orientate its innovation in terms of choices regarding the investment and strategies. Within the industry the businesses profitability is dependent upon the following forces:. The competition among the firms help in identifying the lucrativeness of an industry where companies are competing hard in order to maintain their power within the industry. The Singapore Airlines A competition is moreover on basis of diversity, the development within the sector and the barriers related to entrance in the market.

The competitive rivalry is the analysis of the brands and the product, its strengths and weakness along with the strategies, competitors and the share in the market. It is in the favor of the companies that exist in the market to create barriers for the new entrants to prevent them from entering into the industry. The organizations could be the new companies or the companies that are planning to diversify itself in the market. The barriers can be both industrial and legal. Apart from this the size and the reputation of the companies that are already operating in the market also play an important.

Furthermore the cost related to the entry, access to raw materials, barriers related to culture and technical standards also play a major role and can affect the decision of the new entrants in the market. The Singapore Airlines A substitute products are an alternatives that are available in the market at comparatively better prices. Such products prevail due to the technological and innovative advancement. The substitute products are dangerous as the companies are under constant threat of being replaced.

High threat of substitute leads to low profitability as it limits the industry profits by placing a price ceiling due to the fear of being substituted by other product. Apart from this it also affect the growth potentials of the industry as a whole but reducing the profitability margins. Powerful suppliers possess Singapore Airlines A more power to capture significant value for themselves by demanding high prices while limiting the quality and the quantity of the product or services or by transferring the cost on the participant of the industry.

Many condition imposed by the suppliers generally include the increase in price while compromising the quality and quantity. The buyers having strong bargaining power can highly influence the profitability of the suppliers operating in the market by imposing condition that are not much favorable for the suppliers in terms of price, quality or service. Therefore choosing clients often become crucial for the organizations as to avoid the situation of being highly depended on the buyers. The level of interest and concentration of buyers toward the product gives them more or less power. Powerful buyers could flip the side of the powerful supplies by forcing the prices to move downwards and by demanding high quality and services by creating a competition between the participants in the industry on the basis of price and quantity.

Customer are deemed strong if they contain negotiating leverage specifically if the industry is sensitive to price, the buyers can pressure suppliers for further price reductions. Though the model from a strategic point of view is an important tool but there are certain limitation associated with the application of the porter five forces model. The framework use a classic perfect market and relatively a static structure of market i. Apart from the model only provide the overview of the environment and does not define the industry clearly.

As it can be difficult to group the companies having similar business lines and to call it an industry. Therefore Porter framework due to its limitation is too inert to be depending upon outside the short term to medium, term objectives. It emphasizes more on external factors and ignore the specific factors that are more specially related with the firm. Moreover it does not consider non-market forces. Singapore Airlines A PESTLE analysis is one the significant and widely used tool or framework mostly by organizationswith the intent of considering the market environment before commencing the process of marketing.

In fact, the analysis of the environment needs to feed all planning aspects as well as it should be continuous. The internal environment of an organization includes internal customers or staff, wages, office technology and finance etc. Additionally, the macro environment includes legal and political factors, sociocultural forces, economic forces and technological factors. For the purpose of maximizing the benefits of such analysis, it is important that it should be used on regular basis so that an organization would be able to identify the trends. The effect of the particular external factors or forces might have extreme consequences for the specific department or divisions, also the analysis better helps companies in clarifying the needed or required changes, thus identifying the potential options Norton, These are the forces that tends to be altered by the influence of government on the infrastructure of country.

The political factors may involves environment regulations, employment laws, tariffs, tax policy, trade restrictions, political stability and reforms. It is noteworthy, that the charities needs to be included where a government are not willing services and goods to be provided. The Singapore Airlines A economic factors or forces involves interest rates, inflation, and growth of economy, cost of living, working hours, wage rate and exchange rates.

Combining these factors, it last greater and inevitable impact on organization. The culture or social influence on certain businesses vary from country to country. It is significant to consider these factors. The social factors includes safety and health consciousness, various demographics, population growth rates and cultural aspects. Notably, Singapore Airlines A technology is one of the most important way of being competitive in the highly competitive market arena.

Not only this, it drives globalization, the factors includes environmental and ecological aspects, and available services as well as products. An organization should innovate and be compatible with the technologies. The Singapore Airlines A legal factors involves the certain laws and regulations which might effect on the business operations of an organization. It also includes impending and current legislation that tends to impact on the industry in areas including competition, employment, safety and health.

An organization should consider the influence of the national and international laws where the organization would originate the business operations. The Singapore Airlines A environmental factors include all those factor lasting impact or influence, the surrounding environment most likely determine environmental factors. The factors involves awareness of the seasonal or climate change or terrain variation. The analysis of the environment including internal and external elements is vital for organization since it impacts on the performance of an organization. To conclude, PESTLE analysis is considered as an effective tool of planning and it offers viable and effective technique foranalyzing and scanning the operating environment of an organization.

The effectiveness of the analysis highly depends on the accuracy of the collected data, updates to accommodation changes in timely manner and other tools trimming down the PESTLE limitation to some extent. Such may include the supply chain efficiency, value chain maintenance, technology or other factors, that offer value to the company and in return allows the organization to offers similar value to the customer. In addition, it also analyze the factors that are Rare within the organization. Such analysis of the compatibilities or capacities is important, as it allows the organization to develop the sustainable competitive edge over it.

The value factor analysis of the organization gives an eye opening view to the management and also offers the solution on where the organization may build the market utilizing the area value creation factors. Moreover, it also determines the Imitable factors. These are the factors that are easily imitable by the organization other players and thus needs to be considered. In addition, the imitable factor also outlines the factors that are inimitable by the other organization. These in-imitable factors allows the organization to developed the sustained competitive edge in the market and hence enhances the chances of sustainability ion the long-term.

Lastly, Organization factor includes the resources and functions that are offering certain value to the company. All in all, the advantage of using the VRIO analysis is to determine the sustained competitive edge in the market. Such determination is important for the organization to expand in the market and continue its operations with sound profitability.

Further, the emergence of Is Technology Taking Over Our Lives? new markets and their demands has made the aviation, aerospace and airport industries Singapore Airlines Case Study use the management and marketing strategies in order to survive with the stiff competition Gender Stereotypes Affects Performance the niche market. It is not Singapore Airlines Case Study close substitute of a first define Singapore Airlines Case Study or other alternatives or must provide the solution Singapore Airlines Case Study the problem in a particular Singapore Airlines Case Study. The social factors includes safety and health Singapore Airlines Case Study, various demographics, population growth rates and Singapore Airlines Case Study aspects.

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